1978 Rowntrees Fruit Gums

1978 Rowntrees Fruit Gums commercial

Rowntree’s Fruit Gums are circular sweets formerly made by Rowntree’s, who were later acquired by Nestl√©. They appear in different colours, each with a different flavour: strawberry, orange, lemon, blackcurrant and lime. They are primarily composed of glucose syrup and fruit juices and are as a result similar to wine gums. In addition to the traditional roll packaging, they come in a larger volume box, that contains the sweets in the shape of the fruit or part of the fruit that the flavour represents.

An advertising campaign for the gums that ran for three years from 1958 included the slogan “Don’t Forget The Fruit Gums, Mum” invented by the copywriter Roger Musgrave [1929-2007].

Relative to other sweets and confectionary made by Nestlé the sweets are quite healthy in comparison as they have no artificial colours or flavours and are 25% real fruit juice.

Info gleaned from Wikipedia

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