1978 Mr Kipling Apple Pies

Mr Kipling is a brand of cakes, pies and baked goods widely marketed in the United Kingdom and Ireland. The trademark is owned by Premier Foods, after its acquisition of Rank Hovis McDougall (RHM) in 2007.

In 1967, at a time when cakes were more often bought from local bakers, the company introduced cakes of a local baker’s standard to supermarkets. With advertising using the phrase “exceedingly good cakes”, and television commercials which originally featured the voice of actor James Hayter, the brand had become the market leader in the UK by 1976, a position it still holds over thirty years later. Varieties of single-serving and individually wrapped cakes have also been marketed.

Info gleaned from Wikipedia