Mr Kipling is a brand of cakes, pies and baked goods widely marketed in the United Kingdom and Ireland. It was introduced in 1967 (at a time when cakes were more often bought from local bakers) to sell cakes of a local baker’s standard to supermarkets. The trademark is owned by Premier Foods, after its acquisition of Rank Hovis McDougall (RHM) in 2007.

Mr Kipling’s Cakes are made by the RHM subsidiary known as Manor Bakeries Ltd. which also produces products under the Lyon’s and Cadbury names. The Cadbury cakes are produced under licence from Cadbury plc, the owners of the brand name.

Branding

With advertising using the phrase “exceedingly good cakes”, and television commercials which originally featured the voice of actor James Hayter, the brand had become the market leader in the UK by 1976, a position it still holds over thirty years later. Varieties of single-serving and individually wrapped cakes have also been marketed.

Info gleaned from Wikipedia