1978 Green Giant Corn

1978 advert for Green Giant Corn

Green Giant is a vegetable company owned by General Mills. It is symbolized by two mascots, frozen vegetables, and also sells canned vegetables both under the Green Giant and Le Sueur brands.

In Canada, where an important part of the population speaks French, the company sells canned vegetables under the Le Sieur brand instead of Le Sueur because “sueur” means sweat in French and it was not good marketing introducing sweat in food advertising. Le Sieur means “the Sir” in French and thus was a more appropriate name.

The Green Giant brand is also licensed out by General Mills for fresh produce, which is managed by Potandon Produce (potatoes and onions specifically) and The Sholl Group II (all other fresh produce).

een Giant Corn

info gleaned from Wikipedia

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