1978 advert for Green Giant Corn
In Canada, where an important part of the population speaks French, the company sells canned vegetables under the Le Sieur brand instead of Le Sueur because “sueur” means sweat in French and it was not good marketing introducing sweat in food advertising. Le Sieur means “the Sir” in French and thus was a more appropriate name.
The Green Giant brand is also licensed out by General Mills for fresh produce, which is managed by Potandon Produce (potatoes and onions specifically) and The Sholl Group II (all other fresh produce).
een Giant Corn
info gleaned from Wikipedia