1975 Dixons commercial.
With its origins in a photographic shop opened by Charles Kalms, the chain had a store in most towns and cities across the UK and Ireland. On 5 April 2006, Dixons announced that they were removing the brand from the high street (except in Ireland) and would only be using the Currys brand, branded as Currys.digital. DSG Ireland followed suit in August 2008.
The Dixons stores in The Netherlands had been sold off years before the rebrand, but still carry the Dixons brand.
Info gleaned from Wikipedia