Birds Eye is an international brand of frozen foods owned by Pinnacle Foods in North America and by private equity group Permira in Europe.

Birds Eye is considered to be one of the founders of the modern frozen food industry and is credited with inventing a fast freezing process that preserves the quality of food.  Founded by General Foods, which in 1929 bought the rights to use a fast-freezing process patented by Clarence Birdseye.

Info gleaned from Wikipedia

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