Camay is the name of a scented hand and body soap, made by Procter & Gamble. It was first introduced in 1926 and marketed as a “white, pure soap for women,” as many soaps of the time were colored to mask impurities. Camay’s slogan for many years was “Camay: the soap for beautiful women.” It was later replaced with “For your most beautiful complexion at every age.”

For many years, Camay was a major sponsor of the soap operas As The World Turns and Search for Tomorrow.

Camay started gaining popularity in Eastern Europe with 12 new scents being introduced starting from 2004.

Info gleaned from Wikipedia