Jacobs Fig Rolls – Faker Baker 80’s

How do they get the figs into the Fig Rolls? This iconic advertising catchphrase has long shrouded the fig roll production process in intrigue, yet in reality, crafting these biscuits is rather straightforward.

The pastry shell of fig rolls is concocted from simple ingredients such as wheat flour, glucose syrup, and sugar, devoid of hydrogenated fat or artificial colors. The fig filling within harks back to ancient Egypt, where figs were mashed and enveloped in pastry.

In modern times, fig rolls undergo an industrial baking procedure. Initially, the pastry and fig mixtures are blended separately, then the pastry is extruded into lengthy, unfilled rolls, later to be filled with the fig crème.

Following closure, the rolls are baked in lengthy ovens. Some brands opt to slice the rolls post-baking, while Jacobs fig rolls are pre-cut before entering the oven.

Jacob’s Fig Rolls have a storied history, originating in Dublin under the Quaker firm Jacob’s, founded in Waterford in 1851. The company’s relocation to Bishop Street, Dublin in 1883 saw its peak, employing predominantly female staff. The factory played a pivotal role in the 1916 Easter Rising. Production later shifted to Tallaght in 1984, and eventually, under Valeo Foods ownership, moved beyond Ireland.

In the 1960s, Gordon Lambert spearheaded innovative marketing strategies at Jacob’s Biscuits, including the inception of the Jacob’s radio and television awards. Collaborating with Irish International, led by the dynamic Mack Kile, campaigns like the enigmatic “How do they get the figs into Fig Rolls?” captivated the public, remaining iconic even today. Lambert’s legacy endured until his retirement in 1986 and passing in 2005.

Rolo Cookies – Skippy (1999)

The Rolo product was developed in England by Mackintosh’s,(later Rowntree-Mackintosh), simply a combination of caramel and a chocolate coating. Rolo was launched in the United Kingdom in 1937.

In 1956, the New England Confectionery Company acquired a licence to produce Rolos in the US.In 1969, the licence for US Manufacturing was acquired by The Hershey Company.

In 1988, the Nestlé company acquired Rowntree and its brands, including Rolo. There have now been Rolo biscuits, ice-cream, muffins, birthday cake, desserts, cake bars, doughnuts, mini Rolos, big Rolos (all of which use the same type of caramel), yoghurts, and Easter eggs made. In May 2011, McDonald’s combined chocolate pieces and caramel sauce with their soft-serve McFlurry product to simulate the Rolo flavour profile in a cross-branded product. In December 2018, Walmart began selling Rolo ice cream cones and ice cream sandwiches in their stores.

In the UK Rolos are produced at Nestlé’s Fawdon factory in Newcastle upon Tyne.

Info gleaned from Wikipedia

Cadburys Milk Tray 1970’s

Milk Tray is a brand of boxed chocolates currently manufactured by Cadbury. Introduced by Cadbury UK in 1915, it is one of the longest running brands in the confectioner’s portfolio. Milk Tray is sold in Australia, Canada, Ireland, New Zealand, New York City, South Africa and the United Kingdom.

The name ‘Tray’ derived from the way in which the original assortment was delivered to the shops. Originally Milk Tray was packed in five and a half pound boxes, arranged on trays from which it was sold loose to customers.

The pack design has been regularly updated and the assortment itself has changed in line with consumer preferences, and today it is still one of the most popular boxes of chocolates in the UK selling over 8 million boxes per annum.

From 1968 to 2003, and since 2016, the chocolate is advertised by the ‘Milk Tray Man’, a tough James Bond–style figure who undertakes daunting ‘raids’ to surreptitiously deliver a box of Milk Tray chocolates to a lady. The original tagline was And all because the lady loves Milk Tray.A YouGov poll saw them ranked the 16th most famous confectionery in the UK.

Info gleaned from Wikipedia

3 Hands Washing Up Liquid feat David Kelly

Advertisement for Three Hands washing up liquid, featuring a man (David Kelly) with three hands washing dishes at a sink telling viewers about the benefits of Three Hands.

Credits: Director: Gerry Poulson Cameraman: Tony Higgins Editor: James Morris Dubbing: Ardmore Studios Cast: David Kelly


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