Fry’s Turkish Delight is a chocolate bar made by Cadbury, and formerly by J. S. Fry & Sons. It was launched in 1914 and consists of a rose-flavoured Turkish delight surrounded by milk chocolate. It is widely marketed as being 92% fat-free.
The bar remains fairly popular in the UK, Ireland, Australia and New Zealand where the chocolate bar remains a staple. In Australia and New Zealand the range of “Turkish” products released by Cadbury has expanded to include mini Easter eggs, ice-cream, sectioned family block chocolate bars, and small versions used in boxed chocolates.In the UK Cadbury also manufacture the Dairy Milk Turkish, using dairy milk chocolate with a slightly different turkish centre, in the familiar block bar form.
From the late 1950s the slogan ‘Full of Eastern Promise’ has been used for the product on British TV advertisements. Among those appearing in such advertisements in the 1960s were the model and actress Jane Lumb.
For those of you that are interested, the music for this commercial was created specifically for the project.
Milk Tray UK TV Ad from the 80’s. She must have been some lady!! 🙂
Milk Tray was responsible for one of the most famous and iconic advertising campaigns in British television history. Running from 1968 to 2003, the chocolate was then advertised by the Milk Tray Man a rough, tough action man perhaps modelled on James Bond who goes through hell and high water to surreptitiously deliver a box of Milk Tray chocolates to a woman. The strapline was All because the lady loves Milk Tray. There were 19 adverts in the series. Actor Gary Myers, who is most recognisable as the action figure, starred in 11 of them between 1968 and 1984. The music, The Night Rider, is written by Cliff Adams; who also wrote the music for Fry’s Turkish Delight.